Good job, Motrin.

It's amazing that in this day and age of instant communications and quick opinions, Motrin messed up so very badly.

The hot topic on Twitter last night was the new Motrin ad. Having just seen it and yelled at my computer in response, I can see exactly why so many moms were talking about it. "Supposedly it's a great bonding experience," said in a tone of skepticism and derision, is not exactly flattering to the market segment they're targeting. "It hurts your back, your neck, did I mention your back?" Someone clearly didn't do their research; this was the part I yelled at the computer about. If you're baby-wearing RIGHT, it doesn't hurt. If it hurts, YOU'RE DOING IT WRONG. And believe me, I'm quite familiar with pain and what causes it. If it doesn't hurt ME when I do it right, it really demonstrates that if it hurts, it's WRONG.

Just to put this in perspective, I've been taking vicodin for the past three days because I couldn't take my rheumatoid arthritis meds. And I would STILL use a baby carrier if we were going someplace like, oh, Chicago, or the airport, or on a plane.

The ad is insulting, and her tone even more so. "It totally makes me look like an official mom, so if I look tired and crazy, people will understand why." I can only splutter in disbelief that they actually included that line. Thank you, Motrin, for saying that moms look tired and crazy, and that we have to have an excuse to do so. Oh, not to mention that we don't look like "official moms" unless we've got a kid in a carrier.

In short? I'm welcoming generic ibuprofen into our medicine cabinet from now on. Name brand pain relief? That honor goes to Tylenol, you know, the brand that didn't think it was a good idea to insult the majority of people who make the decision on what painkiller to buy. Thanks for making that easy for me, Motrin. Now slink off into a corner and think about what you've done.